Luxury shopping in the heart of Zurich

The destination of choice for luxury shopping in Zurich is Bahnhofstrasse. This elegant boulevard is home to some of the world’s leading brand names in fashion. Make the most of it with our shopping guide.
Bahnhofstrasse is home to the flagship stores of many of Switzerland‘s most prestigious watch brands, where you can discover the latest models as well as have repairs carried out. Shopping here is a delight, thanks to the quaint feeling of the narrow winding lanes off the main street and the lovely architecture. We‘ve put together a guide to some of the highlights.

A mecca for watches

A must-visit on your itinerary is the leading watch retailer Bucherer, which carries the largest selection of Rolex watch models in the world, as well as famous Swiss brands including Audemars Piguet, Baume & Mercier, Chopard, Girard-Perregaux, Roger Dubuis and TAG Heuer among many others.

Bahnhofstrasse is also home to individual flagship stores of the Breguet, Cartier, Omega, Piaget, IWC and Mont Blanc brands.

Whether you‘re looking for the latest fine timepiece or sparkling jewels, the exclusive environments of these prestigious boutiques will make watch and jewellery shopping a sheer joy.

A dedicated follower of fashion

Zurich‘s main shopping avenue is also home to designer brands and exclusive stores to excite even the most dedicated follower of fashion. Some of the stores to add to your must-visit itinerary are:


Home to a diverse range of menswear and women‘s fashion, the 3 Fidelio stores are located just off Bahnhofstrasse. Each store carries an eclectic mix of brands that combine established names with upcoming labels, so it‘s always at the forefront of fashion.

Brands include Paul Smith, Kenzo, Comme des Garçons, Lanvin, Marc Jacobs, Michael Kors, Miu Miu, Acne, Armani, Escada, Burberry and Gucci among a constantly updating roster of names.


An iconic department store that occupies a historic building on Bahnhofstrasse, a visit to Gassman is highly recommended for high-end fashion.

The brands available include leading lights of fashion like Burberry Prorsum, Donna Karen, Ralph Lauren, Aquascutum and Gucci.

Accessories, a children‘s department and the full spectrum of formal and casual fashion for men and women make it an all-round destination for luxury shopping in exclusive surroundings.


This historic store has evolved with the times since its origins as a purveyor of fine silk fabrics. Designed in a minimalist style, the Grieder Zurich store is well suited to the magnificent Gothic building that houses it.

With over 3000 sqm of floor space, the store now brings together all the big names in women‘s, men‘s and children‘s fashion.

It‘s well worth visiting the lounge bar to take advantage of the beautiful terrace and there‘s also a hairdresser and a discovery space (8001) for the trend-conscious shopper.

If you would like to book a personal shopping tour, make an appointment at a boutique or need some help finding a watch, please get in touch and we will be happy to help you.
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