Rolex Store - Bucherer Zurich

Rolex Dealer Zurich - BUCHERER

Zurich – the world’s smallest big city with the largest Rolex store in Europe. Irish author and one-time Zurich resident James Joyce once remarked that “Zurich is so clean you could eat soup off the ground without a plate”


The famous business and financial center is Switzerland’s largest and no doubt busiest city. Tourists and business travelers alike are charmed by its picturesque, traffic-free old town and romantic location on the lake.

A stroll along legendary Bahnhofstrasse, the fancy shopping mile,is de rigeur, as are a stop-over at the famous Sprüngli pastryshop for a hot chocolate mélange, and a visit to the biggest watch and jewelry store on this magnificent shopping street.

Carl-Friedrich Bucherer opened his first watch store in 1888 in Lucerne and laid the foundation for a successful family business which has extended to a 3rd generation. Today, Bucherer is one of the leading watch and jewellery retailers in Switzerland with over 1100 employees.

As watch and jewellery specialists, Bucherer stocks exclusive world-class brand names such as Rolex, Carl F. Bucherer, Chopard, Piaget, IWC, Audemars Piguet, Girard-Perregaux, TAG Heuer, Tudor, Baume & Mercier, Longines, Rado, Hublot and Gucci.

For more information on opening hours, location or the availability of an item, please check out our “at a glance box” on the left. For a private shopping tour please contact our shopping expert.

Thank you for sharing 0
Contact our expert Peter:

We are processing your request…

Premium Switzerland is a proud member of