Rolex Dealer - Bucherer Lugano

Rolex Lugano - Luxury Watch and Jewellery Store Bucherer

Lugano – the lakeside pearl. The Mediterranean atmosphere of what is arguably the most beautiful city in the Italian-speaking, southern pre-Alpine region of Switzerland, seems to exert an irresistible fascination on tourists from all over the world


Shopping at Bucherer with it’s famous Rolex collection is as logical an extension of any stroll through the city’s shady lanes as is sipping a cappuccino in a small sidewalk café.

Carl-Friedrich Bucherer opened his first watch store in 1888 in Lucerne and laid the foundation for a successful family business which has extended to a 3rd generation. Today, Bucherer is one of the leading watch and jewellery retailers in Switzerland with over 1100 employees.

As watch and jewellery specialists, Bucherer stocks exclusive world-class brand names such as Rolex, Carl F. Bucherer, Chopard, Piaget, IWC, Audemars Piguet, Girard-Perregaux, TAG Heuer, Tudor, Baume & Mercier, Longines, Rado, Hublot and Gucci.

For more information on opening hours, location or the availability of an item, please check out our “at a glance box” on the left. For a private shopping tour please contact our shopping expert.

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