Rolex Watches & Jewellery – BUCHERER Lucerne

The azure lake, majestic mountainscape, the storybook city replete with cultural riches and its friendly local inhabitants continue to charm tourists from around the world.

There’s only one thing the poets of yesteryear had to do without: shopping at Bucherer’s main store. The choice in Europe’s biggest store of its kind is unrivaled anywhere on the Continent.

Under one roof, you’ll find watches of every major brand such as Rolex, Carl F. Bucherer and IWC, jewelry, gems, leather goods and high-quality souvenirs. Trust our sales staff to help you find the Swiss souvenir of your choice.
They can answer any question you might have – in some 26 languages.

Carl-Friedrich Bucherer opened his first watch store in 1888 in Lucerne and laid the foundation for a successful family business which has extended to a 3rd generation. Today, Bucherer is one of the leading watch and jewellery retailers in Switzerland with over 1100 employees.

As watch and jewellery specialists, Bucherer stocks exclusive world-class brand names such as Rolex, Carl F. Bucherer, Chopard, Piaget, IWC, Audemars Piguet, Girard-Perregaux, TAG Heuer, Tudor, Baume & Mercier, Longines, Rado and Gucci.

For more information on opening hours, location or the availability of an item, please check out our “at a glance box” on the left. For a private shopping tour please contact our shopping expert.